Social MediaCampaign ManagementContent MarketingAnalytics
NYCxDESIGN - Celebrating Design Across New York City
Social media campaign for NYC's official design week, managing strategy, content scheduling, and influencer collaborations to highlight the city's design community.
View ProjectCampaign Overview
NYCxDESIGN is New York City's official design week, a city-wide initiative that promotes NYC as a global design destination and a creative hub. During my internship at NYCEDC, I supported the 2017 NYCxDESIGN campaign by managing social media strategy, content scheduling, and influencer collaborations to highlight the city's design community.
Role
Social Media Associate (Internship)
Duration
October 2016 - June 2017
Client
NYC Economic Development Corporation (NYCEDC)
Industry
Government/Design
Challenges
- Maintain a consistent brand voice across social platforms
- Highlight diverse local designers and creative events
- Drive engagement and attendance through social storytelling
- Manage collaboration logistics with event partners and influencers
Solutions
- Built a detailed content calendar aligning NYCxDESIGN's official event schedule with key social moments
- Coordinated Instagram Takeovers with partner brands and local artists
- Collaborated directly with design studios and galleries to curate takeover content
- Monitored engagement metrics across all NYCEDC social channels
Marketing Strategies
- Strategic content planning prioritizing posts around in-person activations
- Community & partner collaboration through Instagram Takeovers
- Optimization & reporting with weekly performance summaries
- SEO and Google AdWords Keyword Planner for discoverability
Campaign Images
Results & Impact
- +30% increase in Instagram engagement during NYCxDESIGN 2017
- Strengthened collaborations with 20+ local designers and creative brands
- Improved event visibility with consistently branded posts reaching tens of thousands
- Delivered actionable insights that informed NYCEDC's future digital campaigns