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Amalthea Coffee - Building a Digital Presence for a Local Brand
Brand StrategyWeb DevelopmentContent MarketingSocial Media

Amalthea Coffee - Building a Digital Presence for a Local Brand

End-to-end digital solution for family-owned coffee roastery, including website development, digital marketing framework, and training resources for independent management.

LinkView Project

Campaign Overview

Amalthea Coffee is a family-owned coffee roastery and café in New Jersey. As a small business looking to expand its reach, Amalthea Coffee needed a strong digital foundation - from a maintainable website to clear marketing guidance for social media. I was brought on to develop their website, establish a digital marketing framework, and create easy-to-follow resources that empowered the owners to manage their online presence independently.

Role

Digital Marketing & Web Development Consultant

Duration

3 months

Client

Amalthea Coffee

Industry

Food & Beverage

Challenges

  • No existing website or centralized brand hub for customers
  • Limited technical expertise for ongoing maintenance
  • Need for a cohesive digital marketing strategy that was simple to manage in-house
  • Building an online presence that was cost-effective and maintainable

Solutions

  • Collaborated with a designer to create a visually appealing, responsive website using WordPress CMS
  • Created a custom step-by-step guide on how to update content and manage basic site edits
  • Conducted training sessions with the owners to demonstrate confident updates
  • Developed social media content guidelines outlining tone, posting frequency, and content themes

Marketing Strategies

  • Website development using WordPress for easy long-term maintenance
  • Documentation & training to ensure self-sufficiency
  • Digital marketing support with content guidelines and scheduling tools
  • Consistent brand voice and aesthetic across web and social presence

Results & Impact

  • Launched Amalthea Coffee's first official website, providing a professional digital home
  • Empowered the business owners with self-sufficiency through documentation and training
  • Established a consistent social media content framework maintainable without agency support
  • Improved local visibility and brand credibility through a cohesive digital identity